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The move to ITV for LIV golf is great for us as caddies in the tour, but it's also great move for everyone. It opens the game up to more eyes with the first showing in Riyadh going down a storm.
Exciting news for golf fans in the UK—LIV Golf is now available on free-to-air television! This marks a major step forward in making the sport more accessible to a wider audience, breaking down barriers that have long restricted viewership to those willing to pay for expensive sports subscriptions.
With this move, more people than ever will have the chance to watch world-class golf, follow their favorite players, and engage with a fresh, modernized format. But beyond just giving fans free access, this decision could have a much bigger impact on the game as a whole.
Golf has traditionally been seen as a sport with limited accessibility, especially when it comes to watching live tournaments. Many of the biggest events are hidden behind paywalls, restricting viewership to those who can afford premium sports packages. LIV Golf’s decision to go free-to-air changes that narrative.
Here’s why this move could be a game-changer:
One of the biggest barriers to growing golf has been the cost of watching it. By removing expensive subscriptions, LIV Golf is opening the door for a much broader audience. Now, casual viewers, young aspiring players, and those new to the sport can watch without financial restrictions.
For golf to grow, it needs to attract new fans and players. Having LIV Golf on free-to-air TV increases exposure, making it easier for younger generations to engage with the sport. More viewership means more interest, which could lead to increased participation at the grassroots level.
Whether you’re a lifelong golf fan or just discovering the sport, this move makes professional golf more inclusive and engaging. By breaking down accessibility barriers, LIV Golf is setting the stage for a new era of televised golf—one that prioritizes reach, excitement, and audience engagement.
The question now is: Will this help grow the game?
We’d love to hear your thoughts. Drop a comment below and let us know what you think!
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